Born from a love of the very traditions & values we were brought up with. Like most of us in the South, we enjoy the finer things in life such as family, friends, great food, good manners, front porches, sweet tea, and of course, football . We also enjoy the comfortable, easy-going lifestyle of the south which is what inspired us to create products that could be worn any time, any place, 365 days a year.

Our brand stands for three very important Southern Values- Tradition, Class, and most of all, Pride.
True Southerners take pride in everything they do and everything they stand for whether it’s pride for where they come from or the football team they cheer for. Well, it’s not any different here at Southern Collegiate Apparel. We work with several licensing companies to ensure a percentage goes back to the school that you love to support. We take pride in ALL of our products. From the fabric choices, to the patterns, to the wear-ability, this easy-going, southern lifestyle we all have come to know and love is the foundation of our brand. Southern Collegiate Apparel adds just the right amount of Southern Charm to the True Fan’s Southern Lifestyle.